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Case Studies

From 38 to 83 New Patients in 30 days

$23

Per New Patient Call

Results

The Results

52 out of 60 Keywords on 1st Google Page

Within the first 3 months, 52 keywords achieved first-page rankings, with 30 of them landing in positions 1 to 3.

New Patient Growth

Increased from 38 to 83 new patients in the first month after launching the new website and marketing strategy.

$23 Cost per New Patient Call

Achieved through highly optimized Google Ads campaigns, generating over 100 leads in October.

Introduction

Maplewood Dental Associates, an exceptionally successful practice, partnered with Dental Marketer to sustain their impressive growth trajectory and prepare for the launch of a second location. Guided by insights from their esteemed dental coach, Cindy Schonert, the practice set ambitious goals to enhance their online presence and marketing strategies, targeting small communities in Delaware. Their mission: to maintain steady patient growth while laying a strong foundation for future expansion.

Despite significant production growth—the practice faced a plateau in active patient numbers. Key challenges included a limited online reach with a basic website that lacked SEO optimization, minimal marketing efforts to attract new patients, and the difficulty of appealing to diverse audiences across multiple smaller towns while retaining a personal touch.

To address these challenges, we implemented a comprehensive strategy. This included a modern, user-friendly website redesign that emphasized team connections and ease of navigation for older demographics, a localized SEO campaign targeting 12 nearby cities with high-value keywords, highly targeted Google Ads campaigns to drive immediate traffic, and established social media presence to target local patients. Additionally, we utilized data-driven insights from the practice’s management software to identify patient sources and prioritize marketing efforts for high-value cities.

TRANSFORMATION

The before and after transformation

Before

Basic Website

Outdated design with limited appeal and functionality.

No SEO Strategy

Missed opportunities to capture search traffic from neighboring communities.

Minimal Reporting

Lack of data insights hindered growth tracking

Inconsistent New Patient Flow

Their number of active patients hit a plateau in the last 12 months.

Lack of Paid Advertising

Missed opportunities to capture patient interest through targeted campaigns.

After

Engaging Website

A personalized, visually appealing site featuring staff photos and tailored to local demographics.

Dominant SEO Presence

First-page rankings for 52 keywords across 12 cities, driving consistent organic traffic.

Advanced Analytics

Implemented tools to monitor and optimize patient acquisition and marketing ROI.

New Patient Surge

Increased to 83 in the first month, maintaining 70+ in subsequent months and improving the number of active patients.

Cost-Effective Marketing

Introduced targeted Google Ads campaigns, delivering over 100 patient calls at an average cost of $23 per call.

TESTIMONIAL

In their own words

Partnering with Dental Marketer has been a game-changer for our practice.

Within the first month, our new patient numbers more than doubled, and we’ve seen remarkable growth in our online visibility. Their expertise in SEO and targeted ads has truly exceeded our expectations.

Cindy Schonert

Maplewood Dental Associates Coach

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