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Case Studies

Increasing New Patient

Numbers from 40 to 82

105%

Increase in New Patients

Results

The Results

22% Website Conversion Rate

1 in 5 visitors submit a Patient Appointment Request.

$12.62 Cost per New Patient Call

Achieved with optimized Google Ads campaigns.

39 most searchable keywords on 1st Google Page

Across 8 cities, boosting organic visibility.

< $40 Patient Acquisition Cost

Delivering measurable ROI, with 55% of new patient calls converting into scheduled appointments.

Introduction

Southshore Dental, a thriving practice with a motivated and visionary owner, had everything it needed to succeed—except a cohesive marketing strategy. The team juggled multiple marketing companies, each handling separate aspects of their campaigns. This fragmented approach led to inconsistent patient acquisition costs, fluctuating treatment $ acceptance %, and missed growth opportunities.

Recognizing the need for a unified strategy, Southshore Dental partnered with Dental Marketer to bring their ambitious goals to life.

We started by redefining their online presence with a modern, conversion-focused website. By optimizing patient flows, integrating compelling social proof, and strategically placed call-to-action buttons, we achieved an astounding 22% website conversion rate—with 1 in 5 visitors requesting an appointment or calling the practice.

Complementing this, we implemented highly targeted Google Ads campaigns that consistently delivered new patient phone calls for less than $20 per call with the best week delivering them for as low as $12.62. Our SEO strategy expanded their reach to eight neighboring cities, capturing untapped patient markets and increasing traffic from high-intent local searches.

To ensure measurable growth, we introduced advanced analytics dashboards, enabling the practice to track every metric from new patient calls to scheduled treatments. Working closely with the owner and office manager, our dental coaches reviewed recorded phone calls, conversion rates, and treatment $ acceptance %, ensuring continuous optimization and success.

TRANSFORMATION

The before and after transformation

Before

Cluttered Homepage

Overloaded with information and lacked clear calls-to-action, leading to poor conversions.

Minimal Social Proof

Limited display of patient testimonials, reducing trust.

No SEO Targeting

Missed opportunities to attract patients from nearby cities.

Limited Service Pages

Did not showcase all services offered, leading to missed search traffic.

No Reporting Tools

Lack of actionable data made it impossible to measure ROI effectively.

Average Results

Marketing strategies produced inconsistent results and fluctuating new patient numbers.

After

Streamlined Homepage

A clean, patient-focused design with prominent "Book Appointment" buttons for maximum engagement.

Enhanced Social Proof

Featured compelling video and written testimonials to build credibility and attract new patients.

Geo-Targeted SEO

Created city-specific, SEO-rich pages to capture patient interest across eight neighboring locations.

Comprehensive Content

Added detailed, SEO-optimized pages for core and specialty dental services.

Advanced Analytics Dashboards

Tracked cost per call, conversion rates, patient acquisition costs, and treatment $ acceptance % from each patient.

Proven Outstanding Results

Delivered clear ROI, with matched Presented & Scheduled Production to every new patient.

TESTIMONIAL

In their own words

Partnering with Dental Marketer has transformed our practice.

Within months, we saw a dramatic increase in new patient numbers—so much so that we had to request scaling back certain campaigns because we didn’t have the capacity to accommodate so many new patients! Their team’s ability to deliver consistent, measurable results, combined with their responsive and personalized approach, has been nothing short of extraordinary. We’re thrilled to have a strategy that not only works but works better than we ever imagined.

Dr. Mehul Patel

Southshore Dental

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