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Case Studies

Increasing New Patient

Numbers by 120% in 5 months

120%

Increase in New Patients

Results

The Results

$25.19 Cost per New Patient Lead

Achieved with optimized Google Ads campaigns during the initial months.

30-40 Monthly Invisalign Leads

Generated consistently through targeted Facebook and Instagram Ads with leads cost averaging less than $50

20 Keywords Ranked on Google’s 1st Page

With 8 in the top 3 positions, boosting organic visibility in five nearby neighborhoods.

Averaging 85-90 Monthly New Patients

Peaking at 97 in July 2024, with sustained growth throughout the year.

300+ Active Patients

Reversed a downward trend of active patients seen throughout 2023 and early 2024.

Introduction

Summit Family Dental, a thriving practice in Shelby Township, Michigan, had an impressive foundation—dedicated leadership from Dr. Krista and Dr. Mark Wartman and a loyal patient base of 3800 active patients. However, their growth potential was limited by a lack of a comprehensive marketing strategy.

Recognizing that Summit Family Dental partnered with Dental Marketer. The goal was clear: increase new patient numbers, attract more Invisalign and specialty cases, and establish a strong online presence.

We began by revamping their website with a modern, patient-focused design, integrating videos and patient testimonials to add personality and enhance engagement. Our marketing approach included a robust SEO strategy and highly targeted Google and Facebook Ads. These efforts not only expanded their reach but also delivered measurable, consistent results.

TRANSFORMATION

The before and after transformation

Before

Outdated Website

Incomplete and poorly representing their services, limiting conversions.

Minimal SEO Presence

No targeted keywords or local strategies to attract patients from surrounding neighborhoods.

Underutilized Resources

Excellent video content and testimonials weren’t integrated online.

No Paid Ads

Lacked Google Ads or Meta Ads to generate high-quality leads.

Limited Patient Growth

Averaging 50-55 new patients monthly.

After

Modern Website Design

A clean, conversion-focused website showcasing 22 detailed services and featuring multimedia content, including patient testimonials and videos.

Geo-Targeted SEO

20 first-page keywords, 8 in the top 3 positions, with city-specific pages capturing new patient interest.

Enhanced Social Proof

Featured compelling video testimonials and high-quality content to build trust and credibility.

Targeted Ads

Delivered Invisalign leads for $48.54 per lead and google Ads new patient calls for $25.19.

Significant Growth

Monthly new patients consistently exceeded 80, peaking at 97 in July 2024.

TESTIMONIAL

In their own words

We saw immediate results after the website redesign and marketing efforts began

Our number of new patients more than doubled in just a few months, and the feedback on the new website has been overwhelmingly positive. Dental Marketer’s strategies have truly transformed our practice.

Dr. Krista Wortman

Summit Family Dental

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